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Harvard Business Review articles by Rachel Greenwald

A New Approach to Building Your Personal Brand

For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing yourself.

A Matchmaker’s Advice on How to Make a Great First Impression at Work

First impressions directly impact your ability to get hired for a job, impress the leaders at your organization, and connect with potential clients or investors. Rachel Greenwald, a Matchmaker and Executive Coach, offers unique tips to boost your L-Factor (likability), stand out from the crowd, and ask unexpected questions.

Podcast Interviews

For parents of young adults

"Bite Your Tongue”

Personal Branding

“HBR IdeaCast”

Love and Money

“Crazy Money”

Build better relationships

“Stacking Benjamins”

Build deep connections

“Stanford Graduate School of Business”

Television Interviews

The Today Show

CNN Headline News

CNN Weekend Tonight

NightLine  

CBS Mornings

The Steve Harvey Show 

Fox News

ABC News

NBC News

CBS News

Radio Interviews

NPR “All Things Considered”

NPR “On Point”

The Dennis Prager Show

Newspaper & Magazine Features

Fortune Magazine

The Boston Globe 

USA Today [cover story]

The New Yorker

The Chicago Tribune

New York Post

People Magazine

Denver’s Magazine

New York Daily News

New York Post 

The London Observer 

The London Evening Standard

Toronto Star

Variety Magazine 

The Denver Post

Palm Beach Post

Jewish Journal (Los Angeles)

Edmonton Journal (Canada) 

and many more…

Rachel’s Personal Essay About Her Wedding Day

This essay was published in Huffington Post Weddings

I was in college the night I met him. And even after all these years, the thing I remember most is the unexpected, very physical shiver that immediately ran up my spine when he looked at me. He’s It, that shiver said.

We talked, we flirted, we had our first date two days later. I fell hard. I loved that he was sweet, but not saccharine. I loved that he was Jewish, but not “too Jewish.” I loved that he was a fan of Hot Tamales, the candy I ate by the truckload back then. And (OK, call me shallow) I loved that he was an Ivy League graduate.